Summary
Ken Rabow and I connected back in 2018 and we have been working together off and on ever since. This engagement revolved around two different companies Mentors Professional Workshop; training individuals to become mentors, and Mentoring Young Adults; online mentoring for teens, young adults for addiction, self esteem issues and more. The engagement initially was for Social Advertising, but quickly evolved into Landing Page design, Google Advertising, and more.
Scope
Landing Page Design & Development
Social Media Marketing
Facebook Advertisement
Google Adwords
Online Events & Webinars
Email Marketing
Automated Email Responders
Messaging & Brand Positioning
Marketing Persona Development
Graphic Design (Presentations)
Story
Our original engagement was solely for Mentors Professional Workshop in trying to onboard new people to assist in mentoring his large book of clientele, however it quickly evolved into much more.
Ken and I worked together off and on for over 3 years refining his funnel, paid media approach (primarily Google Adwords alone now), and automated email marketing for leads.
We managed to increase his conversion rate drastically by focusing on keyword research, a regimented routine of reviewing data and analytics, testing other paid media platforms (Facebook remarketing), and refining his various landing pages through A/B testing.
