Experiences & Portfolio
From start-up, to established multinationals, my work experiences vary drastically in size and scope, but the ultimate end goal is always to foster long-term relationships, and achieve growth for the companies I have worked for. From building a new product from the ground up, to small email marketing contracts, I've pretty much done it all.
The fundamental basis for all of my past experiences is leveraging my finance background with an ROI centric approach.
Budvue
Work Experience
Director of Advertising
Sales Pipeline | Product Development | Revenue Generation
February 2019 - Present
With over 8 years of experience in digital promotions and enterprise sales, I am currently the Director of Advertising for Budvue, and thrive on creating and delivering data-driven solutions for a diverse set of clientele. My mission is to help Budvue, Canada's largest in-store digital signage provider for the cannabis industry, grow its advertising revenue and market share by leveraging its innovative technology and extensive network of retail adult use dispensaries. I am passionate about building and maintaining strong relationships with internal and external stakeholders, and bringing a collaborative and inclusive approach to my work.
Edgeworth Data Science
Work Experience
Head of New Product Development
Sales | Product Development | Data Analysis
February 2019 - Present
Fully managed and operated data science company focused on optimizing the in-store customer experience for cannabis consumers. We leverage millions of inventory and transactional data points to create an ideal shopping experience for over 400 dispensaries across Canada.
Wild Rose Officiants
Contract
Website Design | Logo Design | Print Creative
July 2022 - September 2022
Website, logo, and print material design for an newly launched officiant website and business in Alberta. Leveraged their "wild rose" story to create a cohesive theme throughout the online experience.
Thunderbird MH & RV
Contract
Website Design
September 2023 - December 2023
Tasked with building and automating Thunderbird's website, we took on this project and completely overhauled this client's online presence. Leveraging modern design principles and user-centric approach, we created a website that not only showcases the amenities of this park, but also offers seamless navigation and booking experience for users.
WWYM
Contract
CRO | Landing Page Design | Pipeline Development
November 2018 - March 2021
Assisted Ken Rabow and World Wide Youth Mentors Inc. in refining his funnel for onboarding young adults seeking mentorship to assist with anxiety, addiction, depression, or self-esteem issues with Conversion Rate Optimization practices.
YBUY
Work Experience
Co-Founder & COO
Business Development | CRO | Positioning | Product Development
March - November 2018
Co-Founded & developed the entirety of the YBuy brand, marketing foundation, and growth engine for an online peer-to-peer recreational equipment rental website. Project page includes website design and development, social media marketing, digital advertisement, and email marketing.
Intelife Income Trust
Contract
Content Writing | Website Design | Lead Gen
February 2017 - September 2018
Work with the Recurring Monthly Revenue investment issuer began from their inception. From website design & development, to marketing collateral, email marketing, and event marketing, Quo was involved from the onset.
Run Smart Inc.
Contract
Website Design | Lead Gen
November 2019 - January 2020
RunSmart took aim on moving into the 21st century with my help on a website redesign, updating an old, archaic WordPress website to a single scroll webpage. In two short months we had the redesign fully completed, and new web platform up and running.
CSTMR
Contract + Work Experience
Email Marketing | Analytics | CRO | Lead Gen
October 2016 - May 2018
Managed campaigns and analytics for countless FinTech companies across North America. Engagement included Conversion Rate Optimization for websites with over 100k visitors per month, managed email lists of over 30,000 subscribers, and paid media campaigns with budgets in excess of $25,000 per month.
Privest
Contract
Website Design
September - December 2016
Experiencing hurdles in the early stages of a new website development, Privest became my first client. Immersing myself in the already started, poorly designed web project, we pivoted to craft a functional and attractive website.
Partners
