Summary
My original introduction to the CSTMR team was managing the design of our LendingArch website. Following the launch of my own marketing consultancy, I reached out to their team to see if my skills could be leveraged with their agency. We worked together on countless projects over the period of almost 2 years. One of my most valuable learning experiences.
Scope
Email Marketing
Analytics
Paid Media
Conversion Rate Optimization
Content Writing
Lead Generation
Website Design
Landing Page Design
Growth Marketing
Project Management
Story
My partnership with CSTMR took me digitally across North America in the financial sector (primarily FinTech) - and physically to Austin, Texas to meet the Tradestops and CSTMR teams for in-person collaboration. Rory Holland, CEO, was a fantastic mentor in business development and support in training me to become a strong business owner. Kev Kaye was an incredible resource in learning about Conversion Rate Optimization and Growth Marketing, training me on his framework called the "Growth Engine".
"Ryan operates within CSTMR as our Head of Email Marketing, but also as a multi-faceted asset, assisting in project management and conversion rate optimization practices. His ability to synthesize information within the financial technology sector is a critical component to the organization’s insight into the market. Ryan drives new initiatives, new technology tools and new customer experiences from a unique perspective and approach to marketing."
